EYEGASMIC GROUP HOLDINGS

BRAND ETHICS & CREATIVE INTEGRITY POLICIES —
(Public-Facing, Global Luxury Brand Framework)

1️⃣ CREATIVE INTEGRITY & ARTISTIC REPRESENTATION POLICY

Message from The House
The House of Eyegasmic was founded on the belief that art, when born of authenticity and respect, transcends sensuality to become elegance itself. Our creators and collaborators represent not only themselves — they represent the spirit of modern masculinity and sophistication that defines The House.

Philosophy Statement
Integrity is the invisible signature of true luxury.

Principles of Creative Integrity
– All creative works must align with the brand’s values of artistry, discretion, and taste.
– Eyegasms must present themselves as creative professionals — maintaining boundaries, aesthetic consistency, and emotional intelligence.
– The House reserves editorial oversight to ensure that creative works, collaborations, and public materials reflect the desired tone of The Sanctum — bold, seductive, yet timeless.
– Misrepresentation of affiliation with The House or misuse of brand imagery will result in permanent disassociation.
– Collaborations must be pre-approved by The House Creative Ethics Board to maintain the integrity of our aesthetic and messaging.

© 2025 The House of Eyegasmic. All rights reserved.

2️⃣ PARTNERSHIP & BRAND COLLABORATION POLICY

Message from The House
Luxury thrives on alignment. The House of Eyegasmic carefully curates every alliance to ensure that partners reflect our philosophy — sensual sophistication, modern masculinity, and responsible pleasure.

Philosophy Statement
Partnership is the art of shared vision.

Collaboration Framework
– All brand collaborations must enhance, not dilute, The House’s core identity.
– Co-branded products, experiences, or media must meet the same standard of design, storytelling, and discretion upheld across all Eyegasmic subsidiaries.
– Collaborations with alcohol, fragrance, automotive, and wellness brands are encouraged — provided they uphold our aesthetic of refinement and emotional intelligence.
– Partnerships must comply with all legal, financial, and ethical due diligence before engagement.
– The House reserves the right to dissolve partnerships that compromise reputation or artistic integrity.

© 2025 The House of Eyegasmic. All rights reserved.

3️⃣ ADVERTISING, MARKETING & BRAND REPRESENTATION POLICY

Message from The House
The way The House of Eyegasmic speaks to the world defines the kind of world we are creating. Marketing is not manipulation — it is storytelling with purpose, designed to evoke emotion while preserving dignity.

Philosophy Statement
Elegance persuades without shouting.

Advertising Standards
– Campaigns must reflect the refined sensuality of the brand — seductive, not explicit; intelligent, not indulgent.
– Imagery should evoke confidence, craftsmanship, and desire through design, not shock.
– No marketing material may imply harm, coercion, or false intimacy.
– Advertising must comply with FTC, GDPR, and international transparency regulations.
– The House mandates diversity in casting and collaboration, ensuring inclusivity as a reflection of modern luxury.

Representation & Social Media
– Brand ambassadors and Eyegasms are representatives of The House; conduct online must reflect professionalism, discretion, and aesthetic integrity.
– The House reserves the right to revoke representation privileges at its sole discretion.

© 2025 The House of Eyegasmic. All rights reserved.

4️⃣ ARTISTIC COLLABORATION & CONTENT LICENSING POLICY

Message from The House
The House of Eyegasmic recognizes creativity as a form of currency. Each collaboration, image, and narrative carries both meaning and value. This policy ensures that those who contribute to The House are respected, credited, and compensated with fairness and artistry.

Philosophy Statement
Collaboration without credit is theft; collaboration with respect is legacy.

Core Guidelines
– All visual, musical, or written collaborations must be governed by written agreements detailing ownership, licensing rights, and creative control.
– Eyegasms retain ownership of original content unless expressly licensed or commissioned by The House.
– Licensed works may be used across Eyegasmic’s physical venues, digital platforms, and marketing materials under agreed terms.
– The House advocates for creative equity and transparent revenue sharing models across its ecosystem.

© 2025 The House of Eyegasmic. All rights reserved.

5️⃣ BRAND IMAGE & LUXURY PRESENTATION POLICY

Message from The House
Every visual, tone, and texture associated with The House of Eyegasmic must embody our core values — mystery, refinement, and power. This is more than branding; it is the sensory architecture of desire.

Philosophy Statement
Luxury is discipline wrapped in desire.

Visual & Verbal Standards
– Brand communications must use approved typography, color palette, and tone of voice.
– Public materials, venue design, and digital experiences must reflect The House’s modern masculine aesthetic — minimal, cinematic, seductive.
– The House name, logo, or subsidiaries (Eyegasms, Eyegasmic Elite, The Sanctum, The House Butler™) may not be altered or repurposed without written authorization.
– All press and media appearances must be reviewed and approved by The House Communications Office.
– Employees, creators, and affiliates must understand that every detail is a reflection of The House — from email signatures to visual compositions.

© 2025 The House of Eyegasmic. All rights reserved.